Poverty limits opportunity across the Maritimes. We exist to inspire action to end poverty by bringing people and resources together to create the conditions for everyone to thrive.
Why we exist
Our Purpose
To inspire action to end poverty.
The future we are driving toward
Our Vision
The Maritimes are relentlessly united in creating a hopeful future for all.
What we are doing to get there
Our Mission
United Way Maritimes boldly connects people and resources to build communities and create the conditions to thrive.
Our How
We’re bringing people together and making strategic moves to create a hopeful future for all, in the ways only United Way Maritimes can.
Build Communities
Design, build and nurture physical and social infrastructure.
Priorities:
- Build Social Infrastructure
- Build Housing
- Build Rural Services
- Build Access to Resources
Create the Conditions
Rally new community support and attract bold generosity for impact.
Priorities:
- Create a Financial Foundation
- Create a Compelling Story
- Create Community Knowledge & Trust
Cultivate Leadership
Inspire and equip people to guide and sustain community change.
Priorities:
- Cultivate Nonprofit Leadership
- Cultivate Sector Effectiveness
- Cultivate Capacity & Impact
- Cultivate Philanthropic Longevity
Our Values That Guide Us
We seek value-aligned partners who share our commitment to transformative social change.
Adaptability
Evolving our methods to meet changing community needs.
Collaboration
Working together with stakeholders for shared success.
Equity
Ensuring fair access to opportunities for everyone.
Growth
Continuously learning and expanding our impact.
Kindness
Operating with empathy and compassion in all actions.
Trust
Building relationships through transparency and integrity.
Stronger Together
With a deep-rooted presence across the Maritimes, United Way serves as a bridge between generous donors and the frontline agencies doing critical work. Our regional perspective allows us to identify gaps and scale solutions that work.
From rural coastal towns to growing urban centers, we ensure that every dollar invested creates a ripple effect of positive change.
Impact Highlights
$10M+
Invested Annually
165
Local Programs
122,288
Lives Touched
107
Rural Initiatives
A Framework for Community Impact
Our strategy focuses on long-term sustainability and immediate relief through a balanced approach to investment.
Meeting Immediate Needs
We respond when people need help now - providing essentials like food, shelter, and basic supports during times of crisis.
Prevention & Early Intervention
We work upstream to help people stay out of crisis by strengthening skills, connections, and access to support, so individuals and families can move forward with confidence.
Addressing root causes
Lasting change means tackling the systems that create barriers in the first place. By working alongside partners, donors, governments, and the social sector, we help drive long-term solutions that improve quality of life across our communities.
Governed with integrity
Our Board of Directors brings together strategic vision and community passion to ensure the highest standards of stewardship and impact across the Maritimes.
Accountability You Can Count On
Transparency is at the core of our operations. We use rigorous data analysis to measure social return on investment.
Data-Driven
Utilizing advanced analytics to track outcomes and ensure programs meet their intended goals efficiently.
CLARI Partnership
Collaborating with the CLARI to bring academic rigor to our community projects.
Frequently Asked Questions
How much are United Way Maritimes’ CEO and staff members paid?
We do not currently disclose the salaries for any positions at United Way Maritimes, however, all salary ranges, including senior management, are benchmarked against other Canadian non-profit organizations of similar size and scope.
How much of your money comes from the government?
We are primarily a donor-funded organization. Most of our donations come from individual people or families like you, and from companies that partner with us so they can make a local, social impact.
In general, we’re working with all government levels to support community priorities like housing, sector capacity building, and community development. A small percentage of funding comes from government sources, which often support capacity building efforts with the social sector and other specific programs, such as providing government funding on their behalf to community agencies (like we did during COVID-19). We expect government revenue to continue to vary from year to year. We will also continue to leverage funding specifically allocated for the development of affordable and attainable housing wherever possible.
How much of my donation is going to administration?
During fiscal 2024-25, 77 cents from every dollar raised was invested in community programs and supports. The remaining 23 cents was allocated to fundraising, as well as operations, and making sure our impact, local expertise, donor experience, and financial management continue at a high rate of excellence. In years prior to amalgamation, average fundraising costs ranged between 18-23%.
This meets the Canadian Revenue Agency’s standard and reflects a level of effectiveness and excellence that United Way donors and supporters trust and expect.
As a registered Canadian charity, United Way Maritimes files a T3010 report with CRA annually; the latest CRA T3010 data, detailing all of United Way’s costs, can be found here.
Why did United Ways in the Maritime Provinces unify?
We unified into one regional organization to reduce duplication and maximize staff time and effort — better positioning us to address growing community needs, strengthen local impact, share data and programming, and implement new systems and technologies more effectively and at lower cost. We are still your United Way, only now we are even stronger!
Are all Maritime-based United Ways part of United Way Maritimes?
United Way Cape Breton and United Way Greater Moncton and Southeastern New Brunswick each made the decision not to proceed with formal unification. While both organizations had strong working relationships with the other United Ways, their Boards of Directors determined that unification was not the right path for their organizations — a decision we recognized, respected, and supported, as they recognized and respected ours.
Staff and Board representatives from both organizations were full participants in the discovery and planning work leading up to unification, and the final decision was left to each Board after all due diligence was complete. We look forward to continued collaboration with both organizations and actively pursue partnership opportunities with them today.
How has United Way Maritimes maintained focus on local impact post-unification?
Maintaining and continually strengthening trust and connection to local communities has been a guiding principle of our work since unification. We prioritized, protected, and elevated ties to each community throughout this process — because we know that local leadership, expertise, and presence are crucial to the work of United Way.
We continue to maintain staff and offices in each geographic location, focused on building relationships, connecting with community and donors, and ensuring strong local impact. Importantly, local dollars raised in each community are invested in that community, with funding and allocation decisions still made at the local level through our volunteer Community Impact Councils.