Creating lasting change takes all of us.
Our workplace champions play a vital role in helping build stronger, more resilient communities across the Maritimes. By leading a campaign in your workplace, you're bringing people together around a shared commitment to building stronger, more connected communities.
Every campaign helps support community-led solutions that address the root causes of poverty, strengthen local organizations, and build community capacity. Through your leadership, colleagues have an opportunity to invest in lasting impact and be part of meaningful change close to home.
From planning tools and resources to personalized guidance from our team, we'll help make your campaign successful, engaging, and rewarding.
Together we can create lasting change.
Campaign Toolkit
At Work Frequently Asked Questions 2026
Here are some of the most frequently asked questions that we receive. If you still can’t find the answer that you’re looking for, contact us.
How much of my donation is going to administration?
Based on our 2025-26 audited financial statements, 82 cents from every dollar raised is invested in community programs and supports. The remaining 18 cents is allocated to operations, making sure our impact, local expertise, donor experience, and financial management continue at a high rate of excellence.
This meets the Canadian Revenue Agency’s standard and reflects a level of effectiveness and excellence that United Way donors and supporters trust and expect.
As a registered Canadian charity, United Way Maritimes files a T3010 report with CRA annually; the latest CRA T3010 data, detailing all of United Way’s costs, can be found here.
How Does United Way help?
Last year, we invested 10.4 million in communities across the Maritimes to respond to growing needs, and 98, 271 individuals accessed services through 167 funded programs. Everyone on our staff team played a vital role in making that impact happen. From fundraising and data security, to managing funds and evaluating impact, to building partnerships with the community, and following best practices in governance.
How much of your money comes from the government?
We are a donor-funded organization. Most of our donations come from individual people or families like you, and from companies that partner with us so they can have a local, social impact.
A small percentage of funding comes from government sources, which often supports capacity building efforts within the social sector, like the Community Impact Day of Recognition or ED Academy.
What is the fee for designating my donation to another charity?
For cash, cheque, credit card donations, or payroll deductions, the fee is 10% of your total gift. These fees help cover the costs associated with this service.
If I designate a portion of my donation to another registered Canadian charity through my workplace’s United Way campaign, when will the charity receive my donation?
Payroll deductions, monthly credit card donations and one-time designated donations (cash, cheque, credit card) will be distributed once per year, in January once all contributions have been received, processed and reconciled.
Where can I find my tax receipt?
- Tax receipts for payroll donations will be included on your T4 slip, issued by your employer.
- Tax receipts for cash, cheque, post-dated cheques, and one-time credit card donations of $25 or more will be emailed or mailed to you.
- Monthly credit card donations of $25 or more will receive a tax receipt no later than February of the following year. Your credit card statement will show the charge as "United Way Maritimes."
- You can also retrieve your tax receipt at any time by logging into your account at @Work*.
*Applicable to @work users only
How does United Way Maritimes protect donors’ privacy?
We are committed to protecting the privacy of personal information. The information you provide is used to assist in the administration and acknowledgement of your gift, to issue tax receipts, and to fulfill your information questions. We do not release donor names unless requested by the donor. For more information, please visit our privacy policy or the Association of Fundraising Professionals (AFP) Donor Bill of Rights.
How do charitable tax benefits work?
When you donate to United Way Maritimes, you can take advantage of federal and provincial government tax incentives. By claiming your donation receipt, you may receive a portion of your donated amount back when filing your taxes. You may also consider carrying your charitable donations forward to the next tax year to receive a larger tax deduction. When donating publicly traded securities directly, you can eliminate the capital gain tax and get a larger tax credit.
What programs or charities does United Way Maritimes fund?
We provide funding to a wide range of programs and services, managing investments in each and connecting the dots between them. This helps ensure that every dollar donated fills gaps in care and possibility, making the greatest impact.
You can find descriptions of the areas in the ways we support programs that strengthen communities across the Maritimes, as well as a list of the funding recipients for each one local jurisdiction on our communities page.
How do you decide which programs received funding?
Funding applications were reviewed by local volunteer Community Impact Councils with support from United Way Maritimes staff, ensuring decisions were informed by local community needs and priorities. In addition to the application itself, several factors were considered, including the availability of other organizations providing similar services, whether the program serves marginalized or individuals more vulnerable to poverty, alignment with the Community Impact Framework, and the amount of funding requested relative to the funds available. Recommendations from the Community Impact Councils were then reviewed by the Regional Community Impact Committee, with final funding decisions approved by the United Way Maritimes Board of Directors.
Isn’t it better to donate directly to one of your funded organizations?
Donating to United Way Maritimes allows you to help people in communities you care about in more than one way and make the biggest difference you can for them. It means you’re investing in several community organizations and programs that are working together to make sure people can access the support they need – when and where they need it.